Effective city marketing

Each municipality, region or area has its own unique story. This story is the basis for attracting visitors, entrepreneurs and residents. But how do you tackle this? How do you make sure you tell the right story to put your municipality, region or area on the map?

Frits gives 3 city marketing tips Download whitepaper 'Effective city marketing'

Our services

City Marketing Masterclass

How do you put an area, municipality or region really well on the map? The Masterclass Citymarketing is about those questions. Castro Communications cordially invites you to get started together! The next Masterclass Citymarketing is not yet known. As soon as a new edition is scheduled, you will read it here.

Here you can read more about the previous Masterclass edition (in cooperation with Utrecht Marketing)

Marketing for your area

Each municipality, region or area has its own unique story. This story is the basis for attracting visitors, entrepreneurs and residents. But how do you tackle this? How do you make sure you tell the right story to put your municipality, region or area on the map?

Our founder Frits Huffnagel has extensive experience as an alderman and city marketing expert in putting cities, areas and projects on the map. Castro helps both municipalities, regions and project developers (including real estate) with city marketing.

Clients we are proud of

View all our cases

ENERGYNEST | Communications

ENERGYNEST is a Norwegian energy company that uses heat storage to help make industry more sustainable. It contracted Castro to become better known, increase network and overall reputation in the Netherlands:

"ENERGYNEST accelerates the energy transition of industry with thermal storage and renewable heat. Since 2023, we have also been active in the Netherlands. Castro helps us to become known in the Netherlands. They do that with a lot of knowledge of the energy sector and a strong network with the media and government. Thank you!"

Mareike Schumm | Head of Marketing & Communications ENERGYNEST

ONL voor Ondernemers | Communications

Business organisation ONL voor ondernemers requested Castro's assistance in regards to communications support. The main work included live broadcasts during the Lower House campaign, podcasts, articles and social media management:

"ONL is of course the voice of entrepreneurs in the Netherlands. We want that voice to be very well heard. We sought support for that. Castro has filled that role fantastically. We worked together wonderfully!"

Hans Biesheuvel | Chairman ONL voor Ondernemers

SpiritsNL | Communications & Lobby

SpiritsNL is the trade association of spirits producers, with members such as A Brand New Day, Lucas Bols and Hooghoudt. Since 2021, we have been supporting SpiritsNL with their communications, especially aimed at political-administrative stakeholders.

"Castro has been successfully helping us with communications and campaigns for several years. They have the right knowledge and expertise to get our message across. Our plea to not increase alcohol taxes (the result of this is that more consumers will buy abroad) made the national media and led to a proposed increase being partially reversed."

Betty de Boer | Director SpiritsNL

View all our cases

More about our services & expertise

City Marketing

Is your area, city or region truly defined on the map?

Area marketing implementation

Could you use help rolling out your area marketing strategy?

City Marketing Masterclass

Want to learn a lot in two days from the Netherlands' leading city marketing experts?

Our clients include: